Market Development Trends in the High-End Furniture Hardware Industry
Release time:
2024-07-16
1. Analysis of Development Trends in the High-End Furniture Hardware Industry
(1) Consumption Upgrade Boosts the Development of Furniture Hardware towards the Mid-to-High End Market.
More stable product quality, superior material quality, and more fashionable design elements have become important considerations in consumer decision-making.
Furniture hardware products with exquisite design and excellent quality will greatly enhance the quality and grade of furniture products. Therefore, mid-to-high end furniture hardware products with stable quality and fashionable appearance design will increasingly win the favor of consumers.
With the consumption upgrade, industry development, and improvement of industry standards, the development of the low-end furniture hardware market has encountered a bottleneck, while furniture hardware enterprises in the mid-to-high end market, due to their high product quality, original design, focus on brand building and marketing, are gradually replacing the original low-end products in the context of consumption upgrade and increased purchasing power, and will have stronger competitiveness and say in the industry.

(2) Technological Progress Drives the Intelligent Manufacturing and Application of Furniture Hardware.
The new round of technological revolution and industrial transformation has promoted the deep integration of new generation information technology and manufacturing industry, building an intelligent industrial manufacturing system. With the development and application of related technical systems such as intelligent equipment, smart factories, industrial software, and artificial intelligence, the production and manufacturing of furniture hardware products are gradually shifting from labor-intensive production to intelligent, automated, and informatized production.
Intelligent furniture hardware is an important part of building a smart furniture ecosystem. Traditional hardware pieces used to have only single functions or decorative effects. With the transformation of the industry's intelligent upgrade, humanized and interconnected furniture hardware products are continuously developing. Among them, the development of smart sinks, smart door locks, and smart clothes drying machines is relatively rapid.
The traditional single-function sink has evolved into a smart sink with functions such as remote control, automatic cleaning and drainage, ultrasonic purification, and drying and sterilization; door locks have gradually expanded from traditional key unlocking and password unlocking to fingerprint unlocking and face recognition unlocking; clothes drying machines have developed from traditional mechanical operation to automatic lifting through power systems, control systems, and lifting systems, and also have lighting, disinfection, and drying functions. In the future, with the improvement of the smart furniture ecosystem, furniture hardware products will accelerate the development towards intelligence.

(3) The Era of Complete Furniture, Building Systematic Furniture Hardware Solutions.
At present, with people's pace of life becoming faster and the furniture industry becoming more specialized, most young people do not have much time to purchase each piece of home decoration separately, and the complete furniture model can well solve this pain point for consumers, and the complete furniture business model has also been rapidly promoted.
Unlike the traditional standard finished furniture industry, consumers only need to choose their favorite style, brand, color, size, etc., and other links can be completed by the whole-house custom furniture company or decoration company.
In this context, more and more hardware product manufacturers and service providers have begun to focus on "systematic solutions," providing systematic hardware support plans around the same type of furniture products or the same type of living scene, including not only basic hardware such as sofa legs, furniture legs, hinges, sliders, door locks, but also storage and kitchen and bathroom hardware such as pull-out baskets, sinks, and faucets. Systematic furniture hardware solutions are conducive to enhancing customer satisfaction and improving product market competitiveness.

2. Competitive Pattern of the Furniture Hardware Industry.
The types of furniture hardware products are numerous, and the grade differences are large. Most furniture hardware companies are small in scale, and the market is relatively fragmented. In the low-end market, companies have a small production scale, weak brand awareness, insufficient independent research and development and design capabilities, and participate in regional market competition in a scattered form. At present, a large number of small and medium-sized hardware companies are competing in an unregulated manner in the low-end market, competing for survival space through low prices, with low technical content and serious homogenization of products.
In the mid-to-high end market, companies mainly rely on their product quality, brand, channels, technology, management, and scale advantages to produce high-quality and diversified mid-to-high end furniture hardware products.
Chinese furniture hardware companies, by adhering to research and development and independent innovation, have continuously improved their market competitiveness. Compared with international brands, Chinese companies have advantages in price and channels, but lack the brand and technical accumulation of international companies for decades.
In recent years, Chinese brand manufacturers have gradually broken through to the high-end market through technological innovation and brand promotion, and their product structure has gradually expanded from the mid-to-low end to the high-end field dominated by foreign brands.

With the improvement of industry standards, the rise of labor costs, and the intensification of market competition, furniture hardware companies that rely on low-quality and low-price competition to obtain market space will gradually be eliminated. The industry is moving towards standardization and branding, and the leading position of leading companies will continue to be strengthened, and the market concentration will also increase with the process of industry reshuffling.
Zhuokai has always adhered to the philosophy of mid-to-high end furniture hardware with high quality and reasonable prices, and has always supplied high-quality hardware accessories to global mid-to-high end furniture brands.
3. Market Analysis of Key Enterprises in the Industry
Main foreign companies include:
Julius BlumGmbH (Blum): Blum was established in Austria in 1952 and entered China in 2002. The main products are hinges, guides, and lift systems. Its customers are mainly large and medium-sized cabinet and furniture manufacturers and small-scale handicraft workshops, with sales areas covering the global market, and the main brand is "Blum".
Hettich HoldingGmbH & Co.oHG (Hettich): Hettich was established in Germany in 1888. The main products include hinges, slides, sliding and folding door fittings, and office furniture hardware, with a sales network covering the global market. The company entered the Chinese market in 1999 and has been deeply involved in the kitchen, residential, and office furniture sectors, with the main brand being "Hettich".
Kesseböhmer GmbH (Kessebohmer): Kesebohmer was established in Germany in 1954, specializing in the research and development, production, and sales of furniture storage hardware. The products are sold to more than 60 countries and regions including Germany, China, the United States, and the United Kingdom, with the main brand being "Kessebohmer".

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