Foreign trade has always been an important part of the economic development of countries around the world. In the process of global trade for many years, the characteristics of customers in various continents encountered by Zhuokai Hardware Factory have had a profound impact on the development direction of foreign trade business.

 

1. Characteristics of North American customers

Quick decision-making: North American purchasing manufacturers are usually more direct and quick in purchasing decisions. They prefer furniture hardware products that are easy to understand and use, rather than options that require long research and comparison.

 

Popularity of online shopping: In North America, online shopping is extremely popular. Purchasers like to browse products, compare prices and check user reviews on the Internet, and then place orders directly. Therefore, it is crucial to provide a convenient online shopping platform and high-quality customer service.

 

Innovation and personalized needs: North American business owners are highly interested in new technologies and new trends. They tend to buy furniture hardware products with innovative functions and designs to meet personalized needs, such as customized sofa legs, coffee table legs and various foil products for sofa frames.

2. Characteristics of Asian customers

Price sensitivity and cost-effectiveness: Business owners in the Asian market are sensitive to prices, especially those in the middle and low-income groups. They tend to compare prices from different suppliers to choose products with high cost performance, and pay attention to the product's service life, maintenance costs and overall cost performance.

 

Careful and meticulous purchasing decisions: Asian business owners will conduct detailed research and comparisons before purchasing, and may visit multiple websites, read a large number of user reviews, and consider factors such as performance, price, and brand of different products. They attach great importance to word of mouth and recommendations, and are more inclined to buy products recommended by relatives, friends or communities.

 

Culture, customs and religious beliefs: The Asian market is diverse and has significant cultural differences. Companies need to understand and respect the cultural differences of the target market to ensure that products and services meet local market needs. At the same time, religious beliefs in some Asian countries have an important impact on the behavior of business owners, and companies need to avoid offending local business owners in marketing and product design.

 

3. Characteristics of African customers

Price sensitivity and affordability first: Business owners in the African market are extremely sensitive to price and hope to buy products that are worth the money. They tend to choose affordable products rather than just pursuing brand or quality. Therefore, companies need to provide competitive prices while ensuring product quality and performance.

 

Emotional purchasing decisions: African business owners are often driven by emotions when making purchasing decisions, and may buy because of emotional resonance with a certain brand or product. In addition, word of mouth and recommendations are extremely important in the African market, and business owners are more likely to buy products recommended by relatives, friends or communities.

 

Emphasis on after-sales service and delivery time: African business owners attach great importance to after-sales service and hope that products can receive timely and professional support. At the same time, delivery time is also an important factor for them to consider, and they hope that products can be delivered on time to avoid delays.

 

4. Characteristics of South American customers

Equal emphasis on quality and price: South American business owners pay great attention to product quality and hope to buy products with reliable quality and stable performance. At the same time, they also hope that the product price is reasonable and in line with their purchasing power and expectations. Therefore, companies need to provide competitive prices while ensuring product quality and performance.

 

Complex purchase decision process: South American business owners' purchase decision process may be relatively long, requiring more time to compare different products, brands and prices, and consult relatives, friends or professionals. In addition, they may purchase products through multiple channels, including physical stores, e-commerce platforms and social media. Therefore, companies need to provide a variety of purchase channels to meet different needs.

 

Cultural identity and religious beliefs: The South American market has rich culture and customs. Companies need to understand and respect local cultural differences to ensure that their products and services are adapted to local market needs. At the same time, in some parts of South America, religious beliefs have a significant impact on the behavior of business owners. Companies need to understand and respect the religious beliefs of the target market to avoid offending local business owners in marketing and product design.